Shoe Dog - Phil Knight

Shoe Dog

By Phil Knight

  • Release Date: 2016-04-26
  • Genre: Biographies & Memoirs
Score: 4.5
From 3,268 Ratings


In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.


  • Shoe Dog

    By BLR6689
    One of the most inspirational books. Love every page. Would recommend it to every entrepreneur and dreamer out there!
  • Fire book!

    By JmayaOfficial
    Would recommend :)
  • Outstanding!

    By MSimiele
    I loved this book, beginning to end
  • Grateful

    By Camp Fashion
    This is one of my favorite books of all time! Thank you for sharing.
  • Phil Knight the Ultimate Creator

    By Shore123445566
    Initially before reading Phil Knights memoir I preferred Adidas over Nike. After reading Phil’s experience of running Nike from the ground up I was truly inspired. He has such a way of telling the story of how he made decisions and ran his company, he paints a vivid picture inside the mind of his readers. After reading this book I want a pair of Nikes, simply because I support the courage, determination, and willingness to succeed from Buck Knight. Great book, my favorite of the year so far. Must read!
  • Reads like fiction

    One of my favorite books ever.
  • Spiritual Leader

    By ECR 41
    A true spiritual leader and inspirational leader and I am proud at least in the past to be an amateur athlete at Nike in high school and in college. It nice to finally know the values and passion behind Nike was driven with the same athletic passion that there sponsored athletes were
  • Great story, iconic company, good read.

    By Sierra Mtn Hiker
    Auto biography of a humble, straight shooter, I highlighted a lot of passages to quote. I’ve heard the success of the business depends on the bookkeeper. Nike’s success is so much more than that, it’s about letting people you hire do their best and step aside, don’t micro manage & the “buttheads” will amaze you! Great story, real people. Loved it!
  • Loved, loved this book!!!

    By Otterpop1973
    This book was not only entertaining but inspiring. Learning about all of Phil Knight’s struggles to build and create Nike was an eye opener in many ways.
  • Story of Perseverance

    By SlimJim1087
    This book is the ultimate blueprint to why you should never give up. Even on your worst days, keep pushing and don’t let your setbacks discourage you. Learn from them… that’s the ultimate message from the man who’s seen it all and dealt with it all.