Blink - Malcolm Gladwell


By Malcolm Gladwell

  • Release Date: 2007-04-03
  • Genre: Management & Leadership
Score: 4
From 865 Ratings


From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.


  • It was an excellent book.

    By caribbean man
    I like how Blink explains snap decision making and it’s importance. It also discusses how to not get lost in information but rather use the information to better understanding.
  • Blink

    By DonDominick
    Great book for unconventional thinkers
  • Metacognition

    By J. Fix
    Malcom Gladwell simply makes one think about... well, how one actually thinks. “Blink” brings critical awareness of oneself as a thinker and learner. Appropriately thin-sliced into multiple vignettes, “Blink” helps one view problem sets from different perspectives that will expand ones thinking within a nanosecond or blink-of-an-eye.
  • Counterintuitive

    By Richard Bakare
    Throughout the entirety of Blink you end up seeing how counterintuitive our first impressions to so many things are. From taste tests, to wartime strategy, and most importantly to how we interpret other people. To start to accept this idea you first have to accept a series of rules. The first is that snap judgments are natural and seem accurate enough for many scenarios. The second is that we can’t play an active part in that snap judgment. The next and probably biggest understanding is knowing which snap decisions to trust and which to actively work against. In his book, “Talking to Strangers,” Gladwell does a great job of explaining that third part, the filter. The filter being CONTEXT of course. In Blink he lays out how we quickly judge, and in the other he dives into how butcher context. For that reason you should absolutely read Blink first, followed closely by “Talking to Strangers.” All of this is done in Gladwell’s well established style. That trademark elaborate journey layered with anecdotes, tests, and expert insights that all combine to demonstrate powerful patterns. It’s how you wish we learned most everything. At least in an exploratory sense. Seeding the curiosity, watering it, and waiting for that lightbulb like bloom that represents the “aha” moment.
  • Outdated references to neuroscience literature

    By Shtoh
    The author draws on research such as the IAT which has a test-retest factor of only -.35, if being generous. There are still some sound factors of reactive decision making proposed and that is valuable.
  • Great Book

    By Tannderson
    Malcolm Gladwell is a masterful author and did a wonderful job if taking complex concepts and explaining them simply and thoroughly through use of illustrative stories and anecdotes. It really made me think about things I never thought I would. I would highly recommend this book to anyone looking to expand their understanding of how psychology affects our day to day life.
  • Must Read!

    By Dee Silveira
    Amazing insight into the human mind, practical solutions, and revealing the hidden bias in all of us.
  • Informative in Plain Language

    By EatSleepHoop21
    I enjoyed this book and would recommend it to a friend. Makes for great conversation with just about anyone. I liked this book and look forward to applying its knowledge! Definitely a help for social change.
  • Blink opened my eyes...

    By Nagurski
    Well written. Solid enticing presentation of enlightening research that clearly lays out the reasons to trust but verify our gut reaction.
  • Blink -the power of the unconscious

    By Kimberly Uribe
    Blink is a book about how we think without thinking, how sometimes our conscious does things we are unaware of. Throughout this book Gladwell discusses certain incidents where people felt a certain way about something but didn't know why. When they saw a certain statue and they "felt as though there was a glass between me and the work." Or when they did an experiment on couples to see if they were right for each other within five minutes the psychologist could tell and although they may seem like they were they weren't because once you'd look deeper into them something so obvious but so not, you'd come to the realization that they were missing a fact that these couples werent truly stating what they really felt. Overall the book gives great insight on how your conscious works and how easily we can do certain things to manipulate our mindset. Such as taking a simple test and all of a sudden behaving differently because of certain subtle words and not realize it. The book provides you with facts along with examples to better understand it. Gladwell does an excellent job on proposing his statements on how the unconscious works without the use of too much jargon but rather captivating stories and examples. I would definitely recommend this book to a friend. Especially to those who are into learning more about how the brain works and how easily one can be manipulated, and or aspiring journalists. The best part about this book is that it's not only interesting but also an easy read. Its also a great book for those who are into learning random facts such as the reasons the "new coke" didn't work out yet no one liked the old one.