Start with Why - Simon Sinek

Start with Why

By Simon Sinek

  • Release Date: 2009-10-29
  • Genre: Management & Leadership
Score: 4.5
From 1,166 Ratings


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


  • inspire

    By jpark717
    awesome leadership
  • Walk the talk

    By hobbesmartinez
    He passed the message as clear as in his ted show. A simple powerful concept and way of thinking
  • Great Concept. But so hard to finish

    By bonkeykong69
    It is such a repetitive book, it’s like reading a students project where they are stretching everything they can to hit the page requirement, so repetitive.
  • It gets better the second time!

    By Jdogg48
    Fantastic book. Have read this book twice and it just gets better. Inspiring and motivating. A must read for everyone not just “leaders”.
  • Just wonderful!

    By mmatarrita
  • So repetitive I had to stop

    By noah12340
    The information is great but it is so repetitive I just can’t keep reading it. Save yourself the time and money. Everything you need to hear is in the 10 minute Ted Talk.
  • Repetition Builds Habits.

    By MrsWill.I.Ams
    It is highly repetitive. However, like any habit, it needs to be driven into one over and over to really leave its imprint. Push through and remember, this is about creating change in ourselves, one and done truly isn’t enough to make that really set in. The repetition helps you marinate in it, and for lasting change, that’s part of the point.
  • Start with Why

    By Especuliary
    Concise! Informative! Inspiring!
  • Interesting concept, GREAT READ!

    By Mannyar96
    The book is literally as the title reads. The author not only explains what it means to lead with why but also it’s purpose. Very deep especially the last chapter with the story of the runner. If your at a point I life where you don’t know where to go next definitely read this.
  • Simple concept with profound implications

    By Charley808
    What a powerful book! For those who were moved by Simon Sinek’s Ted Talk on “Start with Why,” this book is really the complete package in terms of examples and arguments that support his thesis. Finding a way to inspire those around us is the Holy Grail of leadership. So having recently found myself tasked with running a small organization, it was no surprise that this book was helpful. 5 stars for compelling me to read this book end-to-end (I don’t often make the time to read). Very excited to read Sinek’s other books.