Steve Jobs' Agenda - Harry Wessling

Steve Jobs' Agenda

By Harry Wessling

  • Release Date: 2011-11-08
  • Genre: Business & Personal Finance
Score: 4
From 166 Ratings


Steve Jobs' agenda, intelligent cutting-edge products, is an invigorating homage to Steve Jobs' outstanding lifetime achievement. It spotlights the exciting experiences Apple customers make during the process of being  interested in  Apple’s variety of products. The reader slips into the experiential perspective of the fascinating world of intelligent cutting-egde products, the most challenging product category industrial companies can produce. Anyone who has read this inspiring book, can understand why Apple has so many enthusiastic fans and firmly convinced customers and constantly succeeds in winning critical customers.
The basic principles on which Apple's enormous success is based, draws like a leitmotif through everything Steve Jobs has created. His principles are explored and evalued by using concrete examples. This eBook invites you to an unusual journey through the fascinating world of Apple’s current offers along the great ideas of Steve Jobs. Find out why his agenda has led to great successes and his rather strange paths, which are located away from established management methods and were referred to as brilliant by influential people.
Apple defines itself by what it sells every day. It is as simple as that. It’s about offers, which millions of people around the world compare to alternatives. Those who opt for the unique and intelligent cutting-edge products from Apple, usually get more than just a product. Customers choose Apple products because they associate something very special with them. Something you can already perceive while unpacking. With Apple everything is somehow different. With an outstanding award-winning advertising campaign, Apple already managed in it’s early history to win the dissenters. Apple challenged his potential customers to "Think Different". Today the need for distinctiveness is even more pronounced than ever. People want to be seen as individuals with their personal views and perceived ideas. Steve has managed to meet these needs through developing mass products and market them successfully. 

Find out more about it in this book. Enjoy reading.


  • Motivating & Thought Provoking. But otherwise a history lesson.

    By VKStarfox
    It's ok. I felt like I was watching yet another fan made video of Steve's awesomeness, which isn't a bad thing. The biggest issue I take with this book is that the over-glorifying of Apple products and Steve's "intuition" does get it but full from the middle onward and it seems to take away from the main pint at times. However, if you can get past all the sucking up the author shamelessly displays, this book can take you inside the mind of a genius and perhaps provide a bit of motivation for aspiring entrepreneurs, particularly within the tech community. But for me this was little more than history lesson.
  • Thought provoking

    By WWE fan 4life
    Appreciated the approach to this book and the lessons we can glean from Steve's life and legacy. I would recommend it.
  • Project

    By Giannafrank
    This had all the information for my BIG project thanks
  • Don't bother

    By B Childs
    Poorly written, no focus, words are missing or used incorrectly, overly fawning, the format is full of spelling and punctuation errors. Poor quality all around.
  • It's alright

    By JennyRock424
    Disclaimer, I am only on page 13. But so far the book seems relatively uninspired, reads like a school report, and has a lot of spelling and grammatical errors. So far, I very much prefer the biography written by Isaacson. I'll write a new review if I feel differently after reading more
  • Amazing night with steve

    By Adel_Metal
    Due to work load this time of the year , i usually spend all my day working , documenting , studying ... Etc. That eventually leeds to a mind over stressed attitude . Which made me hate getting up in the morning . So i decided i need a vacation to continue working and providing my best as i always love to do. But one night .................... I opened my IPad , clicked on IBooks App , went to the store and downloaded that amazing book From the first 2 pages i was fascinated with steve and his work in apple , i couldn't stop until i finished the book and purchased Steve jobs Biography to read after . The most amazing thing happened , Steve inspired me in all ways. I walked up every morning , put on Celine dion music load on my speakers , prepared my breakfast , drank my Coffee , i even started exercising ( push ups ) every morning .... And went to work And here it comes really awesome : I was like an art student who is just have given some new set of brushes and a pack of painting colors I re-wrote alot of my documents , changed my desktop wallpaper , prepared templates for every thing , re organized my PC , Send a punch of emails to inspire my work team ,...... So as a conclusion : that book changed my day
  • Poor Design

    By levlaz
    I find it really annoying that most free ebooks are not properly formatted. Case in point is that none of the paragraphs in this book are indented. This may not be a big deal to most people but I find it highly annoying and takes away from the reading experience. This is the primary reason why I personally cannot completely jump on board the ebook revolution and why many independent authors hoping to make their fortune in the ebook publishing business fail, because they either don't know or don't care that their book is not properly formatted making it seem very unprofessional. This is an ebook, not a blog post -- it needs to resemble one.
  • Good read

    By rajsekhar_r
    It's for those ardent steve jobs fans, also a good read.
  • Legit

    By Praestantia
  • Apple

    By Carternite
    It's great to have some insight on what you spend your time and money on thanks for all the detail!