The Pumpkin Plan - Mike Michalowicz

The Pumpkin Plan

By Mike Michalowicz

  • Release Date: 2012-07-05
  • Genre: Small Business & Entrepreneurship
Score: 4
From 68 Ratings


 Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?
Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.


  • Great Principles and Easy Read

    By stebroruns
    I had been hearing about this book for years. It has great insights and principles about focus.
  • Must Read for Small Business Owners

    By Absolute Necessity
    I can’t explain how truly remarkable and implementable the lessons in this book are. Super simple, understandable, repeatable, and effective describe the concepts listed off in this book. Even the idea that the author includes examples for implementing each lesson in a different industry is truly helpful beyond words. Thank you Mike Michalowicz for this eye opening page turner…
  • Interesting and fun

    By Map Dad
    I thoroughly enjoyed this book which we included in our company’s book club. It is well written, profane, fun and on point.
  • Excellent Read

    By B. Gus
    This is an excellent book. I can’t wait to apply these principles to my own business.
  • If You Want to Grow Your Business This Book Is a Must!

    By C-Maddog
    The Pumpkin Plan is one of the best business growth books ever hands down. Mike has a unique way of portraying business ideas and stategies that are easy to follow and make perfect sense. It was like a light went off in my head. I'm totally "Pumpkin Planning" my business as I type this review. If you have a struggling business or if you are ready to take your buiness to the next level or you are about to start a business this book could be as important as the business plan itself, no joke. Great book that could potentially be worth millions!