Music Industry Survival Manual - TuneCore

Music Industry Survival Manual

By TuneCore

  • Release Date: 2012-02-23
  • Genre: Music
Score: 4.5
From 184 Ratings


The music industry has changed, and it continues to shift. The traditional music industry was built on the world of physical shelf space, 12” pieces of vinyl, 5” circular pieces of plastic, the increasingly-irrelevant MTV, AM/FM radio, and analog television. All are gone or near gone, and so is the old world. The traditional music industry was not built for the world of digital downloads, on-demand streams, and unlimited digital shelf space where everything (and everyone) can be available with unlimited inventory on demand.
The days of the major labels are over.  
The “New Rules For The Music Industry” in this book originated as a TuneCore blog post, and we think these rules should last longer than the 80-year-or-so run of the traditional music industry.
The rules in this book are accompanied by supporting articles, and are of value to those who will control the new music industry: the artist and the songwriter.
You can read, comment and contribute to the conversation at the TuneCore blog.
New Rules For The Music Industry:

1. Educate Yourself 2. Commercial Radio & MTV No Longer Singularly Break Bands 3. Marketing Does Not Always Equal Success 4. It’s Global 5. Take Action 6. Be Transparent 7. It’s About A Constant Stream Of Music & Media, Not A Once A Year Album Release 8. You Are Not Powerless 9. Define Your Goals
Written by Jeff Price, TuneCore Founder/CEO, and George Howard, former president of Rykodisc and current advisor of numerous entertainment and non-entertainment firms and individuals.

Edited by Jacqueline Rosokoff and George Howard.


  • TUNECORE & Survived Music Biz

    By Movie Man!!!!
    This is a good book for anybody who is interested become experts in music industry, after reading this book I’m more confident then ever to take KEY GOALS from this book. Apply it to my very own music and business too, so it worth the money to buy 💯
  • Very Informative

    By Diam Stark
    Even in 2019 this information is relevant. A great reference for those who want to make a career out of their passion. Let the information in this book drive you to fulfill your purpose as an artist/label etc. 💎
  • I needed this

    By Fidem Beats
    I have been working full time as a music producer “Fidem Beats” for the past year and have felt that I was missing a little secret sauce and wanted to learn what it was before moving into 2019. This book is it! Read this! It took me about two hours to learn vital information that I wish I would have known last year!

    By Kasarah123
    This has taught me so much!
  • Best Music Book

    By dj bimbo
    This book is very inspired for many artists who wanna do something in there life's and achieve there goals.
  • Great resource

    By Steveweg
    I am managing my friends brand and this book was informative and validating. I recommend as a great read for anyone interested in pursuing success in the music business.
  • Excellent!

    By Paintskies
    Thank you this was excellent and so helpful. Thank you TuneCore!!
  • Extremely helpful!

    By themaffetts
    This is a great, easy read for any beginning artist, or somewhat seasoned artist. It helps define a clear outline to a strong foundation. Provides great information about artist rights, and encourages you to have plans and goals and a general,practical idea of what that should look like. REALLY REALLY helped me. Thank you TuneCore
  • I love this book.

    By Jimbosales
    After over 30 years as a professional singer, songwriter, musician navigating the music row landscape I found myself facing an all new and unknown set of challenges. Thanks to this very informative, easy to read guide, I'm ready to go forth armed with a much better understanding of today's marketplace and how to find my place in it. Thanks.
  • The best updated insight on music today

    By MJDrew
    Quick & easy guide to managing your music business. @MuzikJonesDrew