"A thought provoking look at how and why things go viral."
"A must read for anyone in business, sales or marketing."
This book is a summary of the original book "The Tipping Point: How Little Things Can Make a Big Difference" that was written by Malcolm Gladwell compiled for you so that you can take away the major ideas and change your life in the shortest amount of time possible. This book is for you if you want to devour the greatest books even with a busy schedule. It makes for a great companion and guide to the original book.
Malcolm Gladwell’s first book, The Tipping Point, analyzes why some trends achieve exponential popularity while others never seem to take off. There are numerous patterns and factors which we can identify that come into play in every single trend. The reason why New York City’s crime epidemic suddenly began to decline follows the same pattern which created one of the most successful children's shows in television history. Understanding the principles at work behind trends mean we can direct their course and work to create positive social trends.